Checklist: Setting up Your First Blog

There is more to think about than what topics you will be blogging about in case you decide to start a blog of your own whether it is a personal blog or a business website.  Here is a helpful checklist that you can refer to and make sure everything is taken into consideration.

Choose a template and appropriate style

Before you even start writing, you should have decided on your template and style.  Blogs or pages are great when they appear consistent and reader friendly or else if this is a business site, you will lose potential sale.  Too much design may discourage your visitor.  What you want to achieve is to entice your page visitors to read on what you have posted and ultimately bring them to click that sale button for example.  Designs should therefore be purposeful, first and foremost.


When you have decided which template to use, consider what style you should be adapting for your page.  Visuals are there to lure attention but what really creates a strong readership or followers would be what they can find in your page and that is your content.



Identify what your listing page should be

A listing page shows the gist of the blogs you have posted.  Generally, the listing page is the homepage.  The contents on this page are title of the blog, name of the blogger (could be about the business, if it is a business blog), image, and previews of the various posts and not the full blog itself.  The listing page is like your “customer service” page wherein the reader gets a glimpse of what is expected or what can be found in your website.

Creating tags

Tags should be related to the topic of discussion and thus, tag carefully and appropriately.  Randomly placing unrelated tags can be frustrating for your readers.  It can be a turn off.  Decide on a tag that captures a generalization than too specific because it is not really good to have hundreds of tags in your blog site.

Write am impressive but not so over-the-top author profile

This does not only give your reader a brief background of the author but also promotes SEO value.

The profile should be around 120 words the most.

Handling comments

You have an option to allow comments on all your posts.  This means that comments will appear right away without any moderation.  There is also an option which requires approval before comments are posted.   There are actually other options. What is important is you are able to decide what option you are most comfortable with before publishing any of post.


Encourage subscription

All you need is to create a subscription in your sidebar where visitors can easily fill in their name and email.

Set up social sharing buttons on your blog

The essence of posting public is to share your content to everyone.  With the social sharing buttons easily seen facilitate easy sharing.  By doing so, you are stretching your reach for new traffic.



3 Reasons Why It’s a Good Idea to Collect Your Blog Visitors Email Address

Digital marketing has created the traditional way to market products and services to the next level.  Customer behavior has evolved through adaptation of the technology of the times.  It is amazing to compare how things are sold before and how it is made easy by just a click away.  A lot have embraced digital marketing because it is effective.  It created a very diverse marketplace with no limits.  It made things reachable.  With the seamless markets, geographic boundaries have been defied.  Competition is stiff and so every site visitor is as valuable.

Why is it a good idea to collect email addresses of those who visit your blog?  There are three reasons which I think will enlighten you and hopefully see its benefit too.


These visitors to your site are looking for something and it could be what you are selling.  They are prospects.  You see, in traditional sales prospecting, you have to list all possible prospects using a telephone directory or you go out there and join social events and organizations to meet other people.  While we cannot take away great results of face to face engagement, people are embracing the internet.  The internet is exceptionally a great potential for business.



These visitors are your contacts.  Somehow they are able to reach your website because they have been referred by others or they have seen some adverts that led them to your site.  The main point is they are interested.  This fact makes them worthy to be your contacts.  Building your contacts is a good practice when you are into business.  It is so easy to make regular updates.

Business development

While a sale is very important, it is paramount to build relationships with your followers.  Building relationships by sending them updates on your posts or free newsletters is strategy you can use.  Conversion might be a little later but then the most important thing is being able to establish rapport with your visitors and build a trusting relationship that will ultimately be converted into sales and repeat sales.

When you value those who visit your website and continue to connect with them, you will be building a community within your website.  This is one way to achieve your sales goals.  Bank on your contact; they will bring the viral marketing magic to your business.  Do not ever fall into the trap of being complacent because you have an awesome traffic coming in.  You have to get this traffic buy from you and online buying behavior of people is different.  It considers your name, your personality as a website.  While there is no face to face encounter, how you represent your website to your prospects will determine the success of your business.

If you will keep these in mind, I will not be surprised that soon enough, you will be generating an ROI you have never expected to come so soon.